Warner Music Group partners with OpenSea to create more Web3 opportunities for artists



On Sept. 29, international music and leisure firm Warner Music Group (WMG) introduced a partnership with nonfungible token (NFT) market OpenSea to offer a platform for choose musical artists to construct and lengthen their fanbase into the Web3 neighborhood. 

In line with the discharge, the collaboration between these two entities will enable choose WMG artists to get early entry to OpenSea’s newly rolled-out function, which permits artists to launch their NFT collections and limited-edition initiatives on their very own customizable and devoted drop pages.

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These WMG artists may have entry to personalised storytelling on custom-made touchdown pages, in addition to to OpenSea’s industry-leading security and security measures. The partnership, geared toward serving to WMG artists construct new Web3 communities, intends to introduce present fan communities on OpenSea to new types of connection and creativity by NFTs — and open up new alternatives for followers to have interaction with music and artists inside the Web3 neighborhood.

Shiva Rajaraman, OpenSea’s vice chairman of product, shared:

“For artists and musicians, NFTs signify a brand new artistic medium and a mechanism to construct neighborhood, have interaction straight with followers, and categorical themselves throughout borders and languages.”

Oana Ruxandra, chief digital officer and government vice chairman of enterprise improvement at WMG, additionally said, “Elementary to music’s DNA, is neighborhood – it is artists and followers coming collectively to rejoice the music that they love. Our collaboration with OpenSea helps to facilitate these communities by unlocking Web3 instruments and sources to construct alternatives for artists to ascertain deeper engagement, entry, and possession.”

The primary assortment of music NFTs is at the moment in improvement with Warner Information UK in collaboration with Web3 firm Most likely Nothing. In line with WMG, this collaboration marks the newest in a collection of efforts to construct out the music firm’s experience within the Web3 house.

Earlier this yr, Cointelegraph shared that Warner Music Group had introduced a partnership with fantasy-themed collectible card sport developer Splinterlands to create and develop play-to-earn, arcade-style blockchain video games.